So my friend asked me to write on this and with that in mind all the shitty ideas are his, and all the ones that resonate with you are my interpretations. Deal? Deal!
How much would you pay to have your heart restarted after it stopped prematurely from a clogging of the arteries? If you lost the use of your legs today or had to get them amputated would you spend everything you have to regain their use? I would.
But, how much would you pay to prevent it? My guess, half of fuck all. Fuck all being the most widely used currency there is.
Why is this?
Well, essentially we’re all really, really, really bad at assessing the future. And we don’t like to take risks, really. (Side note: I’ve used really too much in this paragraph already. Really, I have.)
Instant gratification is promised, but future dividends are not. I know this can of coke will taste delicious right now. I can’t see the effect this small, tiny, effort done repeatedly is having on my health.
Ditto my expensive coffee. I know this latte will taste yummy. I can’t guarantee skipping this will lead to the chain reaction that leads me to having enough savings to get a mortgage.
The same is true, to some extent, with shitty form and niggling injuries. The “cost” of 20 minutes a day ROMWOD seems high. I mean, I can still train with that dodgy niggle, or poor hip flexibility. But will mobility GUARANTEE an instant improvement in my form? Will I get an instant PR? No. So, we don’t do it as it doesn’t give us the tangible results we want or need straight away. And it’s hard to invest time when you can’t see an instant return. It’s harder to invest time when we think we might get no return or even a negative return.
So this leads us on nicely to the value of paying for training. Shit man, CrossFit is expensive. What am I paying for? Like, the workouts are free online anyway. And private training so I can get that PR I’ve wanted for years? Please!
For some reason, the cost of gyms hasn’t really changed much over time. This article – http://www.independent.ie/irish-news/time-for-yearly-gym-rush-but-limber-up-by-shopping-around-25890562.html – puts the cost of gym membership in Ben Dunnes in 2004 at €325, and we can reasonably assume. You can join the gym now for €245. So it’s actually cheaper now.
By comparison, the price of a Big Mac was €2.74 in 2004, and €3.68 in 2015 – Source – http://bigmacindex.org/
Oh man, I shouldn’t be writing this while hungry. I want a burger now.
Also, there’s the very real benefit that paying premium for something just makes you value it more. Instead of paying money to someone you’re investing in yourself for a big, big payoff.
You move better, look sexier, progress quicker, and are healthier as a result. All of these things are pretty high on everyone’s list of wants, yet as a total percentage of discretionary income spend it’s disproportionate.
(Finally, my economics class in college is paying off!)
The punitive damage for not investing in high quality coaching can be a couple of hundred in physio bills if you’re lucky and serious surgeon consulting fees (if you’re not! It’s weird isn’t it, €300 on physio to fix something that a €75 PT could have prevented. Doesn’t seem that expensive now does it?
Now let’s move on to the real paydirt. Beyond the physical. To throw some latin at y’all – anima sana in corpore sano
How much would you pay for friendships and a support group?
Here’s some figures:
- Having a better social life can be worth as much as an additional $131,232 a year in terms of life satisfaction
- A happy marriage is worth $105,000 a year
- Seeing friends and family regularly is worth $97,265
Oh go check out the source here and see how much your health is worth!
Isn’t that worth paying some of your disposable income each month for? Nah, a few curries and that Sky subscription are much more worth it.
What about therapy? Since this blog’s popular posts are about mental health how much would clarity and a release valve be worth to you, really?
Another problem, similar to the instant gratification, is that these things are hard to see in advance. One cannot imagine a future than their present. If you look at how they imagined the future in the 1950s you see images like this.
So why would someone believe you when you tell them they’ll be healthier, and happier, more comfortable and confident if they just do some thrusters and burpees a few odd times a week? Difficult to comprehend from the outside and a near impossible sell.
But yeah, this shit is expensive man.